What We Learn from Fantasy Football & Amazon Kindle

A few years ago I never watched NFL football. Occasionally I'd watch NCAA football, but I never really cared very much about it.

I grew up just outside Raleigh, NC. That's college basketball country. The territory was shared by fans of the UNC Tarheels, the NCSU Wolfpack, and the Duke Blue Devils. In elementary school we even stopped our class and turned on the TV to watch the ACC basketball tournament!

But then I moved to Georgia. March Madness came along, that annual event when people everywhere are filling out their brackets to predict who will win the NCAA basketball championship. Surprisingly, though, the conversations in Georgia were swirling around the Georgia Bulldogs spring football practice.

The NFL was nowhere on my radar.
But then I was invited to join a Fantasy Football League.

Next thing I know, I'm tuning in to watch the games on Sunday afternoons and Monday nights, and I'm listening to the sports radio guys pontificate about which players are "hot" and which are "not."

What sparked my sudden interest in NFL football?

Switch topics now, and think about the Amazon Kindle. It was originally released in late 2007. Overall sales figures have been hard to find, but people who have bought one are buying and reading more books than they did prior to owning it.

In fact, Newsweek recently reported that, "Kindle owners buy 3.3 times more books than they did before they had the Kindle" (Newsweek 9 Aug. 2010, 56).

Why are people who own the Kindle interested in buying and reading more books?

If you find yourself disinterested, it can most likely be traced back to a lack of investment.
Likewise, if you want to generate interest in something, then you must be willing to invest in it.

This seems to be one of the few principles that holds true across the board:

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